The mastermind behind the popular street punk fashion brand HYPERCORE, Hisacy, started on the streets of Harajuku back in 2000 as an illustrator. With the experience he has gathered through designing for many rock icons such as YOSHIKI(X JAPAN) and hide, he founded HYPERCORE and opened his first shop in Harajuku in 2010. Since then, HYPERCORE has become a popular destination for fashion fans and tourists in Harajuku.

The brand’s motto is “HYPERCORE IS HERE FOR YOU!”